“Alicia is a wonderful coach who is extremely personable, easy to talk to, and committed to your success. She’s able to make you think very critically about where you are in your life and therefore, help you find clarity about where you’re going. She’s also very encouraging, supportive, and friendly while staying professional. I would recommend her Life Coaching to anyone, especially if you’re going through a transition.”

—Felice, Vancouver, B.C.

“Alicia’s approach is very objective; she encourages you to think outside of the box when faced with a difficult situation and to view things from all angles. She doesn’t give you the answers, but instead her approach encourages you to come to your own resolutions using your own knowledge and abilities. This is very helpful as it makes you more efficient in your problem-solving skills and increases your confidence. I learned so much from Alicia about myself and how to apply things in a way that made sense to me. I always felt empowered and her suggestions and ideas made so much sense. I loved working with Alicia. She is very approachable, understanding, and smart.”

—Kristine, Seattle, WA

“Alicia is very good at listening and is very perceptive. She spurred me to think in new ways and she helped me uncover paths that I hadn’t considered before working with her. Working with Alicia confirmed for me the value of having an objective, third-party person to bounce my ideas off of and to help me clarify my thoughts. I found this to be very useful and different than speaking to my friends or my family.”

—Lee, Virginia Beach, VA

About Alicia

A coach is who I am, not just what I do.

Coaching is my gift. It is what I love to do and, when I’m coaching, I feel like I’m being and giving the very best of myself.

My coach training and certification was completed through Hudson Institute of Coaching, one of the oldest and most respected training organizations in the field of coaching.

After completing my certification, I went on to earn and maintain the credential of Professional Certified Coach (PCC) from the International Coach Federation, an achievement in expertise, experience, and training that only 30% of ICF coaches hold, worldwide.

In 2009, I made the entrepreneurial leap of starting my own coaching business and have been using my talents, training and experience to help others be their best success, ever since.

Prior to starting my business, I worked for Fortune 100 companies for over 16 years, including Johnson & Johnson and Georgia Pacific. I held positions in leadership, training, and sales, earning recognition and numerous awards, including being part of a select group of individuals to have earned a Johnson & Johnson Leadership Award.

“Alicia is an amazing coach. I feel so blessed to have had the opportunity to have her work with me. She allowed me to dig deep into my own values so I could better understand what my intentions are and how they fit into my purpose. I highly recommend her!”


—Patricia, Portland, OR

“As a small business owner, I don’t know how I got through my first two years without having Alicia in my corner! Her knowledge, insights and intuitiveness have been challenging (in the best way possible), enlightening and EMPOWERING. I feel a confidence I never felt before. When it comes to running and GROWING my business, Alicia is indispensable… You’d be a damn fool not to hire her immediately!”


—Kim, Virginia Beach, VA

“Alicia is a fantastic coach. She knows how to blend business coaching with life coaching skills, which supports life-work balance, as well as growth in both personal and business. She also has great insight into individual needs. Life and business coaching are about permanent and fundamental shifts in your view of yourself and your business… Alicia is an expert in this! I highly recommend her.”


—Laney, Seattle, WA

“Through Alicia’s wisdom, advice, and support, I found a new voice and vision in myself and my career and life goals. She brought out what was in me. She knows how to listen and get to the root of your words. I found this skill set to be the most valuable part of our sessions. I highly recommend her as a coach and endorse her as a great business woman operating her services.”


—Kimiko, Seattle, WA

“With Alicia’s help, I quickly worked through blocks that I was not aware of, and came up with some ideas that were very workable. As I set my goals for a more fulfilling life, I became aware of thoughts that were self defeating. I know that, with Alicia’s help, I became more honest and in touch with myself. I feel that I have grown and I certainly am much happier. I will always be grateful for what she taught me and I will never forget her!”


—Betsy, Walla Walla, WA

“Alicia was very instrumental in helping me tap into my purpose and what we often referred to as “my own knowing.” More important, I was able to map out how my current skills and interests align to that. If you are looking for a coach to transform yourself into realizing your full potential, I definitely recommend Alicia.”


—Ann, Washington D.C.


I coach individuals and teams to be their best success in life, in leadership, and through transition.

Through coaching, teaching, and helpful tools, I help my clients move beyond any fears and internal limitations that stand in their way, so they can find truth and clarity, unlock solutions that are right for them, and move forward to achieve their goals and dreams.

Are you:

  • Feeling stuck?
  • Wondering if your career ladder is leaning against the wrong company or industry?
  • Noticing that your priorities have changed and you’re not sure your life is aligned to them?
  • A leader who is wanting someone to help you shine that isn’t your boss or your employee?
  • Looking to create a “next chapter” rather than retire?
  • Not sure what you want, you just know that what you have, isn’t it?

If so, let’s have a conversation about how I can help you be your best success!


Shawn Achor And Happiness

I ran across this very entertaining and funny TED presentation given by Shawn Achor, former award-winning professor and researcher of positive psychology at Harvard University, about how to increase happiness at work. It's definitely worth a watch. He is hilarious, so...

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